Meld — Product Explainer


Testing showed us that talking about cryptocurrency had a tendency to only appeal to those already interested. In response to that reality, we approached this product explainer as a storytelling-driven education piece – not only about how Meld works, but its potential in the wider finance space.



Client:

Melbourne Mint

Role:

Motion Design, Illustration and Interaction Design.



Year:

2018




Turning gold into crypto


Amid a broken financial system, precious metal experts Melbourne Mint worked with Josephmark to create Meld: a gold-backed digital currency that’s safe, stable and fit for everyone. The purpose of the video was to educate about the problems in the industry, and position Meld as the solution.




Approach


To help tell the captivating story of gold’s move from the old world into the digital space, we created a bite-sized educational storytelling piece – an ideal format to serve as both an investor video for potential partners, and an accessible explainer video for online platforms. We applied delightful, seamless animation to select product elements, industry context and indicative demonstrations of the currency's potential – allowing us to pique the curiosity of crypto-curious first-timers, and appeal to seasoned investors looking for fresh but trustworthy opportunities.


Two birds, one stone


Working in tandem with Josephmark who were validating, designing, and launching the product itself, our partnering teams used creating a video script as a low-fidelity positioning exercise for the brand.


Want to hear more about this project – or talk more about what motion design, motion branding and short-form videos can do for digital products? We could talk about it forever. Drop us a sweet line.




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